Cricketing superstars support NGO’s quest for a Cleaner IndiaEntrepreneurship | May 29, 2012
The IPL may be over, but the Mountain Cleaners Headquarters...
Reducing carbon emissions and shifting to cleaner technology are long-term and costly solutions. A simple, easy and effective way for a company to go green is to plant trees. Trees provide flowers, fruit, fodder and fuel to communities and living creatures, improve water catchment areas, offer shade to nomads and their livestock, prevent soil erosion and give shelter to birds and animals and benefit posterity while decarbonising the world.
Grow-Trees.com gives companies an easy way to go green by allowing them to plant trees with just a few clicks at Rs. 50 per tree. Each tree planted can be gifted out to a recipient through a tree-dedication certificate. Companies are planting trees to celebrate employee birthdays and anniversaries, to honour new and loyal customers, to honour speakers, to recognize dealers and distributors, for new Facebook fans, as part of CSR or to offset emissions.
Grow-Trees has planted over 406,000 trees on public and community lands across India. Over 130 companies such as Thomas Cook, SBI Life Insurance, Panasonic, DHL, Nokia, Franklin Templeton, Kotak Credit Cards and Mahindra Reva have planted trees through Grow-Trees. Allowing companies to satisfy a private purpose while doing social good by planting trees is a novel way to increase the green cover of the world.
About the Author:
Karan Shah is the co-founder and managing director of grow-trees.com, a social initiative that allows individuals and companies to plant trees to celebrate birthdays, festivals, anniversaries or special occasions.
Karan graduated from Haverford College, USA in 2009 with a BA in Economics. In college, he had co-founded an advertising business that won that won several business plan competitions. He is a keen cricket and squash player and is passionate about Indian politics.
The views expressed above are those of the author, and not necessarily representative of the views of the Mahindra Group.
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