[Round Two Winner: 4/8] Shashank Kumar – Farms and Farmers Foundation
Posted By: Rise Team|Dated: January 30, 2012
Shashank drives efficiency in agriculture by advising on everything from crop selection to marketing. He and his team live in villages to build relationships with farmers.
What Is Farms and Farmers Foundation?
We know that a farmer faces plenty of problems at every stages of agriculture, right from the crop selection to marketing. And through our organization, Farms and Farmers Foundation, we are providing 360 degree services to them: we remain with them throughout the season, and we juzxcst live with them, our entire team, help them at every stages of agriculture, cultivation. It starts from crop selection to marketing.
We are providing 360 degree services to them: we remain with them throughout the season, and we just live with them, help them at every stage…it starts from crop selection to marketing.
How did you come up with this idea?
I was working in the field of supply chain, retail and FMCG (fast moving consumer goods), so hence I was well-exposed to both the ends of food: growers as well as the consumers. So on one side I was looking at the consumers’ front because they were not satisfied with the quality of the food, on the other side I was aware of the condition of farmers.
So then in six months time we met more than 2500 personally, and then we got to know what is the exact problem they are facing on a daily basis. And then we have come up with the idea that OK, we’ll maximize profit by unit area for farmers.
How is your organization different?
No one wants to cover the darker part of agriculture, and that is the production, that is the cultivation and THERE we are, because we start our work right at the time of crop selection: which is the best possible cropping pattern which needs to be cultivated? We want to build a relationship with farmers because it is extremely difficult to convince them because they have been cheated plenty times actually. We want to convince them that, okay, we are here for your welfare; you don’t need to be worried, and for this we have to live in villages, and those living conditions are extremely tough.
No one wants to cover the darker part of agriculture, and that is the production, that is the cultivation and there we are because…we want to build a relationship with farmers
What inspires you to do this work?
Because it makes us happy. Whenever we go to any villages, then the farmers actually welcome us. Whatever food, whatever facility they have, they just feel free to offer to us. So now they have got their expectation that okay because of their association with Farms and Farmers, their life will change.
Too often farmers suffer greatly from unsuccessful crop yields, bad monsoons, and destructive pests. While Farms n Farmers cannot control the weather, they are helping farmers to increase their earning potential.
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