Business today: Are we ready for Gen C?Energy & Technology | August 11, 2011
Much has been made of Generation Connected: It demands this;...
From the wheel to the internet, a lot has been written about the evolution of technology. But one thing is for certain: today’s booming e-technologies – wireless calling, the internet, social media, and many others – have completely revolutionized the speed, the size, and the type of material that is available.
Being connected around the clock has never been so easy. The prevalence of internet-enabled phones in markets across the world has once again revolutionized the use of the internet. In India, Facebook alone has seen an 85 percent increase in active accounts this year. That growth is largely due to the affordability and prevalence of internet-capable phones amongst Indians of all socioeconomic strata. It comes as no surprise, then, that the way businesses communicate with their employees and their clients is changing at an accelerating pace.
The tech revolution tearing through the urban developed world can also transform rural areas. For example, Tech Mahindra has connected farmers in rural India to cutting-edge agricultural know-how through voice interfaces. Farmers can leave a voice mail at a designated number, which registered researchers and professors at Indian universities receive as an email attachment. They respond via an email that Tech Mahindra converts into a voice message in the farmer’s vernacular language. Once complete, the farmer receives an SMS alerting them about the response to their query. Writes Tech Mahindra Assistant VP, Balaji TS: “This ability to deliver high quality input, customized to the farmer’s need was possible – through Information Technology!”
Examples like this are multiplying. Over the next few weeks, we will be posting articles by top leaders in Mahindra Satyam and Tech Mahindra on the evolving way Information and Communications Technology companies are doing business. We will deconstruct Cloud Computing, Enterprise Mobility, and SAAS, among other things. Watch this space for more in our Tech Series: E-volution. Every time you seen an article with this image, check it out to learn more!
India is home to roughly 370 million blue-collar workers, many of them residents of rural areas where poverty rates are high, literacy rates are low, and technology isn’t readily available.
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